Crisis Management is simply plans and processes that empower a business to recognize and mitigate potential harm caused by a crisis, and most importantly, to learn from crises after they happen.
Job number one is to get your business back to normal as fast as possible when a crisis occurs. After the crisis, job number two is to analyze the crisis, learn from what happened, and change plans and procedures according to your learnings.
Taking this approach will help your business evolve, grow, and be better prepared for the next crisis.
Learn more about crisis management and how to prepare a crisis management plan with these excellent resources: